1. Ken Lawson Named President and CEO of Visit Florida

    Ken Lawson Named President and CEO of Visit Florida

    One week after Will Secombe stepped down from the top post at Visit Florida, Ken Lawson was named the bureau's new President and CEO.

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    1. Florida tourism has great momentum with five consecutive years of record visitation, visitor spending and industry-related employment and I look forward to building on this momentum to take VISIT FLORIDA to the next level.
    2. Ken Lawson will be a tremendous asset to VISIT FLORIDA and ensures the organization will be well-positioned to continue to play a key role in promoting the state to visitors around the globe.
    3. A leader with Ken Lawson's proven track record will elevate VISIT FLORIDA's efforts to strengthen our state's share of the global travel market.
    4. I have every confidence that through Ken Lawson's extraordinary leadership, VISIT FLORIDA will establish the Sunshine State as the No. 1 travel destination in the world.